The Unlikely yet Beneficial Partnership of Fashion, Charity & Bingo
People can’t live without fashion. This statement holds true especially to the millions of women who read magazines, scour the Internet, and/or watch shows to get updates on the latest trends around the world. Since they comprise 80% of the world’s 100 million bingo players – according to statistics by Optimove – it is no wonder why most of them opt to wear their best outfits during game days. Female style icons – who are also self-confessed avid bingo players – have always set the bar high in terms of the do’s and don’ts in fashion. These trendy women walk the red carpet of high-profile charity balls and events with the grace of a gazelle, as if transforming an unassuming bingo hall into a glamorous catwalk.
Since its inception, online bingo companies have long been associated with various benevolent institutions. Gala Bingo, for instance, has close ties with a non-profit organization that aims to assist the less fortunate. 52 Lives, together with the UK-based online gaming platform, have embarked on a 52-week mission to raise £52,000, an amount that can drastically change the lives of 52 people for the better. On the other hand, celebrities combine their prominent status and this timeless recreational activity to produce a vehicle toward positive outcomes.
Other than walking the brightest runways and being on esteemed fashion magazines around the world, English supermodel Kate Moss uses her love for bingo as a way to support charitable endeavours. After one of her closest friends, Sadie Frost, revealed to Vogue about Moss’ love for the game, she’s actually become a fixture in a lot of charity bingo galas. Kate Moss truly embodies style wherever she goes. She’s usually seen in these events wearing an elegant ensemble featuring a bevy of endorsements ranging from Mango and Topshop to Chanel and Burberry. This also becomes an avenue for Moss to not just express her love for bingo, but to show the world that a fashion model of her stature can make a difference no matter how small it is.
There are no written rules about charity and fashion, unlike to that of bingo. However, this classic game can come up with a recipe using these two ingredients to promote different causes and raise awareness for the betterment of society.